IABC Gold Quill Winner – Australia Post career workbooks

According to IABC “Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high-impact results for their organisations and clients, taking communication to the next level.”

About the career workbooks

Free, confidential career coaching is available to employees through Australia Post’s initiative Post People 1st (PP1st). In 2015, in anticipation of higher demand for coaching due to accelerating business change, Post commissioned six career workbooks. The workbooks were designed for employees to self-service online, for managers to use with direct reports, and for PP1st coaches to use with clients.

What we did

Working closely with PP1st, Transform envisaged the structure, format and content plan for the six workbooks matched to Australia Post’s career pathways wheel and then went on to research, write and produce them. The workbooks were designed to be easy to read and navigate, interactive, hands on and practical, packed with useful information, worksheets, activities, inspirational quotes and more.

The result

In the first 12 months there was strong uptake with 48% (15,700) of employees downloading the workbook New Job Inside Australia Post and 19% (6,171) the other workbooks. There was a 12 point lift in the Net Promoter Score on coaching quality in the 12 months after the launch of the workbooks and an 86% increase in requests for coaching.

Our client says

Managers and employees at our facilities enjoy using these workbooks as a support tool to enable them to have better conversations with their staff. Our Post People 1st coaches encourage the use of these workbooks during their coaching sessions to encourage the employees to manage their own careers. Transform pitched them just right for our people, many of whom haven’t looked for a job for 10, 20, 30 years or more.
Karen Jacobson – Team Manager Post People 1st Careers, Australia Post

Find out more about Post People 1st.

About the Gold Quill Awards

For more than 40 years, IABC’s Gold Quill Awards have recognised and awarded excellence in strategic communication worldwide. The Gold Quill Awards honor the dedication, innovation and passion of communicators on a global scale with a focus on achieving solid business outcomes.

The IABC 2017 Gold Quill Awards will be presented at IABC’s World Conference, to be held in Washington, D.C. 11–14 June 2017. Find out more about World Conference.

Interested? Like to know more?

If you’d like to know more about this project or our employee and change communication services, contact Chris Dvoracek Director Transform on chris@transformcommunications.com.au or (+61) 3 9532 8342.

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