ANZ Staff Super

Targeted campaigns and core communications

The Brief

When ANZ Staff Super want clear, engaging, planned and strategic member communications they call on Transform for help. We work closely with them on targeted campaigns and core educational material designed to deliver better member outcomes.

Solution

Our work for ANZ Staff Super includes:

  • integrated marketing communications plans, compliance driven communications and member education
  • data driven segmented awareness campaigns – contributions and bonus-to-super
  • targeted and personal campaigns to increase retained benefits – pension and leaving ANZ
  • gender campaign as part of ANZ’s commitment to closing the gender super gap
  • content for the benefit statement, annual report, PDS and newsletters
  • developing the value proposition, key messages and style guide
  • updating the visual identity to align with the new ANZ corporate brand
  • utilising multiple channels including web, eDM, direct mail, contact centre and financial advice.

Results

ANZ member communications is now aligned with the ANZ brand, easier to read and more engaging for members.

Get in touch

Phone +61 3 9532 8342
Email admin@transformcommunications.com.au
Mail PO Box 316 Elsternwick VIC 3185 Australia

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