TWUSUPER wanted to ensure content for their new fully responsive website was web friendly, had a clear value proposition and call to action on every page, and a consistent style and tone of voice. Because content had been contributed by numerous individuals, they needed ‘fresh eyes’ to make sure the content delivered on all those things.
We reviewed and edited over 100 pages of content making it simpler, more succinct and engaging. We also created relevant calls to action and recommended structural changes to help users navigate to where they needed to go in logical steps.
The website content is now simpler, free of jargon and has clear calls to action. Each page calls out the benefits of being a TWUSUPER member or employer.
“When working to a tight timeline, you need a communications’ partner you can trust – having previously worked with Transform, they were our preferred supplier, it was an easy choice. Transform understand our members and employers and we knew they’d help deliver a positive user experience.
The job called for an objective review of language and content given multiple voices had drafted it. Transform provided that objective view ensuring content was reader-friendly with a consistent tone and clear value propositions. I highly recommend them.”
Manager, Communications & Marketing
Phone +61 3 9532 8342
Mail PO Box 316 Elsternwick VIC 3185 Australia
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