Westscheme and AustralianSuper

Fund merger

The Brief

In the lead up to their merger with AustralianSuper, Westscheme asked Transform to develop a merger communications strategy and to work closely with AustralianSuper to ensure an integrated approach to the announcement.


We developed Westscheme’s merger announcement communications strategy and detailed rollout plan covering members, employers, staff, sponsor bodies, Federal and State Government, Super regulators, sponsorship recipients and service providers.

Working closely with Westscheme, we then developed all of their merger announcement communications making sure all activities and key messages aligned with AustralianSuper’s.


The merger announcement went smoothly, with members, employers and other stakeholders kept fully informed from announcement through to merger.

Our clients say

“Chris and her team came to grips with Westscheme’s merger communications project very promptly. Their understanding of superannuation and fund merger issues put them on the front foot with this task. They worked very co-operatively and constructively with Westscheme staff and, importantly, with the merger partner’s communications group. All communications objectives and deadlines for the project were met. I have no hesitation in recommending them.”

Howard Rosario – Chief Executive Westscheme Pty Ltd as trustee for Westscheme

Get in touch

Phone +61 3 9532 8342
Email admin@transformcommunications.com.au
Mail PO Box 316 Elsternwick VIC 3185 Australia

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